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Why The Ordinary opened its first bricks-and-mortar store in Australia

Popular skincare company The Ordinary has opened its first bricks-and-mortar store in Australia, in the inner-Melbourne suburb of Fitzroy. The new Gertrude Street store will offer treatments and clinical technologies at reasonable prices, and feature experts who can provide custom skincare regimens and advice on site. The new store follows the Slowvember initiative, which saw the brand’s parent company Deciem offering 23 per cent discounts on The Ordinary and Niod products as an antidote to Bl