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How Aussie skincare brand Hey Bud is helping to reduce hemp stigma

Australian hemp-based brand Hey Bud Skincare has launched into Priceline stores nationwide. Since its official launch in 2020, Hey Bud has accumulated over $10 million in sales, and built a customer base exceeding 110,000 people. Founders Alex Roslaniec, Fedele D’Amico and Ollie Watts told Inside Retail that the brand was looking for a relevant distribution partner that suited its customer demographic – which tends to be people aged between 25 to 34 years old – and found that their custome