Community is key: Why rural retail is having a resurgence

After relocating from the city in search of a country lifestyle, Belle opened Texas Jane in 2019 with her business partner, Eloise, after identifying the limited range of fashion brands and products in Wagga Wagga. Despite strong demand, she said it was difficult to find local and international labels in the large regional hub at the time of opening. However, just a few years later, there’s an amazing range of retail businesses in Wagga that cover all bases for women living in the local area.

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