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Desigual’s new store in Singapore is just the start of a major push in Asia

Spanish fashion retailer Desigual recently opened a new store in Singapore and unveiled an aspirational expansion strategy in Asia that will see it open 60 bricks-and-mortar stores in China and tap into key opinion leaders in the region to reach new customers.  The brand’s fifth store in Singapore, which is located in Ion Orchard, features an “enhanced shopping experience” that aims to introduce more consumers to Desigual through a new perspective on the brand. “After two very atypi