Sun Hung Kai Properties (SHKP) will collaborate with seven Hong Kong and Mainland shopping malls in the group to offer HK$10 million (US$1.28 million) in spending rewards beginning on Sunday, the first day cross-border travel resumes between Mainland China and the territory.
The shopping malls are New Town Plaza, Yoho Mall, Moko, Metroplaza, Tsuen Wan Plaza and Uptown Plaza, as well as Parc Central, a mega mall in Tianhe, Guangzhou.
The rewards comprise gift cards that can be redeemed for shopping at participating malls, “SHKP Rewards Gift Cards” that can be used at SHKP’s six Hong Kong malls, electronic dining vouchers for Parc Central in Guangzhou, as well as a number of deals at restaurants, retailers, and entertainment providers.
“While the cross-border travel with Mainland China will resume soon and Chinese New Year is around the corner, we believe the plan will greatly attract more Hong Kong residents to travel north as well as the return of mainland visitors to Hong Kong,” said Judy Chow, GM (leasing) at Sun Hung Kai Real Estate Agency.
“Therefore, SHKP’s six major shopping malls are joining hands for the very first time with Parc Central in Tianhe, Guanzhou, to launch cross-border spending rewards which rebate shoppers with special offers at SHKP-affiliated malls when they spend at the participating malls in Hong Kong or the Mainland.”
SHKP says mainland customers who spend $145 or more at Parc Central will receive cash certificates worth $256 redeemable at various retailers in the participating Hong Kong malls. The cash coupons are accepted by retailers in the dining, watches and jewellery, fashion, beauty, electronics, and sports categories, allowing mainland visitors to go on a shopping spree in Hong Kong.
In 2020, New Town Plaza built a rooftop turf sports park, the territory’s and possibly Asia’s first of its sort. Sportzone occupies 35,000sqft and has seven fitness zones as well as a five-metre-high grass slide.
