Value vs values: How will customers respond to The Iconic allegations?

In December 2022, The Sydney Morning Herald revealed that online fashion retailer The Iconic underpaid hundreds of staff a total of about $1 million over a seven-year period. It is also alleged that certain staff were required to work in extreme conditions at the company’s warehouse, to the point where – in some cases –it’s alleged that their skin turned blue from the cold. But, to what extent will customers hold the brand accountable for allegations of misconduct – especially when it

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