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How Roblox is helping The Athlete’s Foot win in a competitive kids’ market

Gaming app Roblox is used by nearly 60 million people around the world every day, the vast majority of whom are under the age of 16. For brands, it presents a rare opportunity to speak directly to a consumer demographic that may not be holding the purse strings, but still accounts for a significant amount of spending.  “It’s always a challenge to find something that’s engaging and meaningful to that age group of six to 12 year olds,” Ian Taunton, general manager of The Athlete’s Foot,