As tourists begin to return to South Korea, Adidas has opened its largest flagship store in the country yet, in the bustling shopping district Myeong-dong.
Featuring the ‘Home of Sports’ concept – the first of its kind in the Asia Pacific – the flagship is the only local store that offers Adidas’s full collection, including Sports Performance, Originals, and Y-3.
Spanning 2501sqm over two stories, the store was designed with a hint of local architectural elements and was planned to offer consumers what the brand describes as a sustainable, creative, and all-encompassing experience.
The first floor houses the Seoul Shop, the Seoul Lab, and Adidas Performance’s running and training lines, while the second floor is home to Adidas Performance football, outdoor (Terrex), Adidas Originals, basketball, and Y-3 products.
In addition to one flagship and two brand centres in South Korea, Adidas said it is looking to open more physical locations and add virtual retail environments to provide greater consumer experiences.
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