Shanghai-based luxury beauty group Ushopal has secured an exclusive omnichannel distribution deal with London beauty brand 111Skin in China, with the first store to open in March.
Under the agreement, Ushopal will relaunch an upgraded Tmall Global Store for 111Skin next month, followed by a rollout in beauty retail chain Bonnie&Clyde early this year. Meanwhile, 111Skin’s first China store will be scheduled to open its doors in Shanghai’s Kerry Center on March 8.
“[The long-term partnership] will be integral to our ongoing expansion,” said Eva Alexandrides, co-founder of 111Skin.
Founded in 2016, Ushopal is one of the fastest-growing omnichannel luxury beauty brand acceleration groups in China. Its portfolio of fully- and minority-owned as well as pure omnichannel distribution partners includes Juliette Has A Gun, Chantecaille, Anastasia Beverly Hills, Natura Bisse, Suqqu and Bulk Homme.
The company also owns luxury retail stores, Bonnie&Clyde, located across 12 luxury malls, and duty-free. The brand is known among young Chinese customers for its omnichannel retail model with a ‘6+365’ license, which allows consumers to try out all cross-border products in-store, purchase online through Bonnie & Clyde’s mini-program, and then receive the products within four hours in Shanghai.