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South Korean sandwich brand Eggdrop hatches Southeast Asia foray 

(Source: Eggdrop)

Sandwich chain Eggdrop has launched its first international location in Bangkok’s Siam Square shopping district, luring more than 2000 visitors during the first two days of trading. 

Eggdrop’s global flagship spans two stories and features the brand’s red and white colour scheme. It sells the brand’s signature sandwiches, including Garlic Bacon Cheese, Mr Egg, and Avo Bacon Korean Toast. 

Eggdrop said on its website it signed a franchise agreement to open 10 stores in Thailand and also plans to launch in other parts of Asia, along with the US and Europe. 

Golden Hind, the operator of the chain, opened Eggdrop’s first store in 2017. As of last September, the chain had about 290 stores across its home market. The company said it had received inquiries to franchise in more than 30 countries, including the US, Hong Kong, Japan, Taiwan and India. 

“We have already received more than 1000 franchise inquiries from overseas. And more inquiries are coming in with the opening of Eggdrop’s Bangkok flagship store in Thailand,” said Young-woo Noh, CEO of Golden Hind. 

“We will offer active support in cooperation with global partners so that more people worldwide can taste Eggdrop.”

The reason behind Eggdrop’s decision to choose Bangkok for its first international store is unclear. However, Thailand is Southeast Asia’s second-largest economy and is expected to reap significant growth as China’s border reopening bolsters tourism. Consumer spending in Thailand over Lunar New Year was estimated to reach a three-year high, according Thanavath Phonvichai, president of the University of Thai Chamber of Commerce.

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