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Is all media good media? Experts weigh in on fake Adidas press release 

Lately, it seems that Adidas has been in the headlines for all the wrong reasons. First, there was the furore around Kayne West and his anti-semitic rants, which forced the brand to sever ties, but only after public pressure made it clear there was no other choice.  Then, there was the spoof press release written by an activist organisation dubbed The Yes Men, which claimed that Adidas had appointed a former Cambodian union leader as its new co-CEO, duping some reputable outlets, such as Th