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Why the Frenchie, DJs collab is a “watershed moment” for Aussie retail

A sign of the normalisation of sexual wellness and pleasure products within the retail sector, Australian brand Frenchie is partnering with David Jones as part of a Valentine’s Day pop up in Sydney’s CBD. According to founder and CEO Shayne Mele, the collaboration between David Jones and Frenchie – which wholesales and operates an online store – represented a “watershed moment” for mainstream, traditional retail. He told Inside Retail that the relationship between the two parties beg