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Is Korea’s Arte Museum the future of experiential retail?

Beach Cloud by Arte Museum. Source: Arte Museum
One of Southern California’s most storied malls, Santa Monica Place, is to get a new anchor from Korea: Arte Museum, an immersive digital art exhibition created by Korean design firm D’strict. Arte Museum will occupy approximately 4,750sqm of space that was vacated by Arclight Cinemas when it closed in 2020. The space is the upper level of a three-level empty box, the two levels below having been left by upscale department store Bloomingdales, which closed in March 2021. Arte Museum won’t