How Lekker Bikes’ founder transitioned from CEO to a more strategic role

Meindert Wolfraad launched Lekker Bikes in 2009 while living in Australia as a backpacker, and over the years, he grew the brand into a successful global cycling business. In 2018, he stepped down as CEO to take on a more strategic role. We spoke to him about making that transitioning, what his average day looks like, and how he switches off.  Inside Retail:  Tell me about your career journey. How did you get into the retail industry, and what are some of the different roles you’ve h

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