Free Subscription

  • Access 15 free news articles each month


Try one month for $4
  • Unlimited access to news,insights and opinions
  • Quarterly and weekly magazines
  • Independent research reports and forecasts
  • Quarterly webinars with industry experts
  • Q&A with retail leaders
  • Career advice
  • 10% discount on events

How Lekker Bikes’ founder transitioned from CEO to a more strategic role

Meindert Wolfraad launched Lekker Bikes in 2009 while living in Australia as a backpacker, and over the years, he grew the brand into a successful global cycling business. In 2018, he stepped down as CEO to take on a more strategic role. We spoke to him about making that transitioning, what his average day looks like, and how he switches off.  Inside Retail:  Tell me about your career journey. How did you get into the retail industry, and what are some of the different roles you’ve h