Asia’s top marketing and e-tailing conference, MarketingPulse and eTailingPulse is back in physical format next month, with a raft of speakers from renowned brands, including Baccarat, Coca-Cola, Fortnum & Mason, kapok, Mars, Pepsi, Pop Mart, Qeelin, Spotify and many more.
Scheduled for March 15 at the HKCEC, participants of this two-in-one event will be offered learning, networking and career development opportunities as well as the opportunity to interact with business elites and get inspired from their experiences.
Themed ‘Master the Future’, the agenda will focus on market intelligence and industry best practice, covering topics such as ESG, martech, virtual influencers, brand storytelling and O2O development. A series of workshops and ‘innotalks’ on digital marketing and e-tailing, will share the latest innovative topics such as Web3, data-driven marketing and future retail transformation etc.
Amongst the strong lineup of international speakers, Mauro Porcini, PepsiCo’s first-ever chief design officer, will be talking about the design and storytelling of brands in the rapidly changing markets. Porcini joined the multinational food & beverage giant in 2012 and since then has been leading a new approach to innovation by design that impacts the company’s product platforms and brands, including Pepsi, Lay’s, Gatorade, Doritos, 7Up and Mirinda. His focus extends from physical to virtual expressions of the brands, including product, packaging, events, advertising, retail activation, architecture, and digital media. Porcini will share insider tips on design and how it works with marketing to revolutionise brand storytelling.
Silvia Garcia is a global authority on happiness and high performance who had a distinguished career with the Coca-Cola Company as its former director of global marketing and was also the former president of Happiness Institute, responsible for positive leadership work and cultural change. Garcia will share her experience helping businesses and organisations reach their full potential by developing corporate cultures which support and encourage happiness at work. Her address to MarketingPulse is titled The Art and Science of Happiness & Marketing. “Never before has adding the human side of brands and organisations to the opportunities created by technology been so critical.”
Another speaker from the FMCG industry is Moritz von der Linden, global chief digital marketing officer with Mars from 2020 to 2022. At MarketingPulse he will be talking about how MarTech applications help marketers deeply understand consumers and he believes that “understanding and improving the lives of consumers is still a skill that differentiates the great from the average marketer”.
Hong Kong-based Frenchman Arnault Castel, another high-profile speaker at
MarketingPulse, will be discussing O2O and the future of retail as he witnessed the retail development in Hong Kong for over two decades. Perceiving a blandness in the Hong Kong fashion scene, he founded kapok in 2006 which focuses on designers and brands whose work reflects his attitude towards quality craftsmanship and creativity in design. The company now has nine stores in Hong Kong and sells online.
From Spotify, Gaëtan Belaud, the global head of Ads Resellers, will be talking to MarketingPulse attendees about trends and behaviour of Gen Z consumers and what brands and marketers should do to win the hearts of this robust consumption force.
Another heavyweight speaker is Carmen Chiu, regional MD of Asia Pacific at Fortnum & Mason, who led the opening of the upmarket grocer’s first retail store outside London, at Hong Kong’s K11 Musea. She will be discussing brand revitalisation in a session titled How to Evolve a Brand to Stay Current.
Marketers eyeing the Chinese market should not miss the sessions by Alex Zhou, CCO of the Chinese collectible toy giant PopMart who will dissect the power of customer engagement with localised thinking to dominate global markets; the creator of China’s top hyper-realistic virtual human, AYAYI, will also showcase the ground-breaking technology and its future development, and unveil what these mean to brands.
- Inside Retail readers will receive a two-day limited-time offer of 75 per cent discount on Feb 13-14 (HKG time): SMA01K5P (Discounted rate is HKD488 / US$63) or 65 per cent off using the discount code: MPR02J3P from Feb 15 onwards (Discounted rate is HKD683 / US$88). Register online here
