Fendi unveils new flagship concept store in Japan’s Omotesando

(Source: Fendi Japan )

LVMH-owned fashion label Fendi has opened its largest flagship store in Japan in Omotesando, after launching its first flagship store in South Korea last week.

The renovated store was reimagined by the brand’s in-house architecture department, featuring Fendi’s latest global concept inspired by the brand’s headquarters in Rome’s Palazzo Della Civilta Italiana. 

Similar to the Fendi South Korea flagship store, the store’s exterior features a geometric diagonal design finished in stainless steel and a glass window highlighted with 15 LED arches. 

Fendi Omotesando spans three levels and 855sqm, offering the brand’s full collection of ready-to-wear, accessories and leather goods. The label’s first concept store in Japan is also home to Fendi Home Decor and Fendi Kids’ Collection. 

The company said the store will reach its goal of reducing its carbon footprint and energy consumption by this year and will achieve the LEED sustainability certification. 

The store launch event was joined by the house’s artistic director Kim Jones, fashion designers Silvia Venturini Fendi and Delfina Delettrez Fendi, and global celebrities.  

McKinsey estimates the luxury market in Japan to grow by approximately 4 per cent through 2025. 

“We anticipate this growth will come from domestic shoppers, specifically younger and weather demographics. Consumer penchant for luxury (and discount) brands will come at the expense of the middle markets,” the management consulting company said in a report. 

McKinsey also said the eventual return of Chinese shoppers, combined with incremental price hikes, is projected to offset any prolonged supply chain issues and boost Japan’s luxury recovery.

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