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Sustainable kids brand Planet Buddies launches in Asia

(Source: Planet Buddies)

The European-based sustainable kids brand Planet Buddies has chosen Asia as its next potential market after launching in Europe and the UK three years ago. 

The brand’s mission is to inform children about the problems that put animals in danger of extinction while also working to increase global awareness of endangered species.

The Asia market will feature a variety of eco-friendly products, including kid-friendly audio and mobile accessories, goods for the home and classroom, and travel necessities. 

According to the business, 50 per cent of the materials used in its goods are recyclable with the aim of reaching 100 per cent next year. Cardboard packaging is recycled, does not have a plastic window, and is printed using soy-based inks.

A range of characters, including penguins, owls, pandas, and tigers, have been developed by Planet Buddies to represent endangered, vulnerable, and threatened animals from all over the world.

In addition, the company has partnered with the World Land Trust (WLT) and the Marine Conservation Society (MCS) to donate a portion of the proceeds from each sale to the charity sponsoring the animal represented on the purchased product. 

Further reading: How Roblox is helping The Athlete’s Foot win in a competitive kids’ market

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