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From Snoop Dogg to DVF: How collabs help drive growth at Skechers

DVF x Skechers collaboration. Image supplied
DVF x Skechers collaboration. Image supplied
Skechers has teamed up with renowned apparel brand Diane von Furstenberg (DVF) on its Endless Kisses Capsule range, which will see the latter brand’s iconic lips design feature on Skechers fashion sneakers, footwear and recovery sandals.  The collaboration also extends to Skechers t-shirts, leggings, shorts and racerback longline bras, and marks the brand’s first coordinated apparel and footwear collaboration. According to Andrew Kinsella, brand manager at Skechers, the collection is de