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From padel to pickleball: How retailers are acing the latest sports craze

Source: Unsplash
Chances are you’ve heard of padel and pickleball. Combining aspects of tennis, squash and badminton, they are some of the hottest new racket-sport mashups taking the world by storm, and sales for their equipment and apparel are booming. Sports retailer Decathlon has reported strong demand for padel rackets, balls and accessories, and recently, it has seen a huge increase in interest for the less established pickleball, which has led it to develop its own paddles. Decathlon’s commercial d