Bath & Body Works opens first brick-and-mortar stores in the Philippines

(Source: Bath & Body Works/ Facebook)

Bath & Body Works is expanding its footprint in the Philippines with the launch of the brand’s first two physical stores in the country.

The brand has recently opened a store in the SM Mall of Asia after making its debut in the country last month in SM Megamall in Mandaluyong. Bath & Body Works is also planning to push its growth in the market through e-commerce platforms. 

Bath & Body Works first store in the Philippines

The stores offer the brand’s own perfumes including A Thousand Wishes, Japanese Cherry Blossom and Into The Night, along with a selection of personal-care items such as body mists and shower gels.

According to local sources, Bath & Body Works’ three-wick scented candles and an assortment of home scents were a popular choice among the guests that stopped by the first store’s opening.

Bath & Body Works’ first store in the Philippines

Bath & Body Works is a US-based retailer offering personal care and home fragrances, including collections for fine fragrance mist, body lotion and body cream, three-wick candles, home fragrance diffusers and liquid hand soap.

The brand has more than 1800 locations in the US and Canada, as well as 425 overseas franchised outlets.

Bath & Body Works’ first store in the Philippines

In 2021, lingerie retailer Victoria’s Secret and Bath & Body Works were demerged into separately listed companies after parent L Brands elected not to sell the faltering apparel division.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.