Bath & Body Works is expanding its footprint in the Philippines with the launch of the brand’s first two physical stores in the country.
The brand has recently opened a store in the SM Mall of Asia after making its debut in the country last month in SM Megamall in Mandaluyong. Bath & Body Works is also planning to push its growth in the market through e-commerce platforms.
The stores offer the brand’s own perfumes including A Thousand Wishes, Japanese Cherry Blossom and Into The Night, along with a selection of personal-care items such as body mists and shower gels.
According to local sources, Bath & Body Works’ three-wick scented candles and an assortment of home scents were a popular choice among the guests that stopped by the first store’s opening.
Bath & Body Works is a US-based retailer offering personal care and home fragrances, including collections for fine fragrance mist, body lotion and body cream, three-wick candles, home fragrance diffusers and liquid hand soap.
The brand has more than 1800 locations in the US and Canada, as well as 425 overseas franchised outlets.
In 2021, lingerie retailer Victoria’s Secret and Bath & Body Works were demerged into separately listed companies after parent L Brands elected not to sell the faltering apparel division.