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Here’s what retailers need to know about social media use in Apac: Report

When it comes to the Asia-Pacific market, three in five marketing professionals regard social media as more important due to economic uncertainties, according to a recent State of Social Report from software firm Meltwater. On average, 34 per cent of those surveyed said their total marketing budget will be invested in social media, with as many as 77 per cent of respondents planning to increase or maintain their current level of spend. “One of the key takeaways from the report was that consume