Australia’s Eucalyptus eyes growth on the store shelves

Health brand incubator Eucalyptus has unveiled plans to expand beyond its direct-to-consumer and service offerings and enter bricks-and-mortar retailers across the country.  The business, which owns and operates the Pilot, Kin Fertility, Juniper, and Software brands, has entered into a partnership with Priceline Pharmacy which has already seen Software products on shelves. The next step, according to Eucalyptus’ product strategist Cade Fleming, is to connect the business’ digital focus

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