Keep your site running fast and secure during your biggest sales

Customers expect fast loading times when browsing and purchasing products online. In fact, a delay of just one second in page load time can lead to a 7 per cent reduction in conversions and a 16 per cent decrease in customer satisfaction.

It goes without saying that the longer your web visitors must wait to see your content, the less likely they are to stick around and make a purchase.

But speed is only half the equation. According to Google, more than 80 per cent of consumers stop spending with a business after a security breach, and more than 21 per cent never return. Cyber threats also possess a challenge to user experience. Bad bots are not only used to carry out automated tasks such as stealing personal data, but malicious actors are using them programmatically to visit websites and identify vulnerabilities in code to execute subsequent DDoS (Distributed Denial of Service) attacks that flood a website with traffic, slowing down the website and making it difficult for users to access sites. 

In a digital-first economy, businesses cannot overlook the impact of malicious bot activity as it contributes to more account compromise, higher infrastructure and support costs, customer churn, and degraded online services. So, how can e-commerce businesses improve web performance and security to ensure a positive user experience? There are several ways:

  • Adopt a holistic application security solution: Businesses would be able to gain insight into the bot traffic on their websites and APIs. This will allow businesses to accurately determine in real time if an application request is from a fraudulent source, and if so, to take the necessary corrective mitigation measures.
  • Optimise Images: Images are often the largest content element on a website, so optimising them can significantly improve Largest Contentful Paint (LCP). Businesses can compress images without compromising quality, use modern image formats like WebP, and implement lazy loading to only load images when they are needed.
  • Use a Content Delivery Network (CDN): A CDN can improve LCP by distributing content across multiple servers worldwide, reducing the distance between the user and the server and improving the load time.
  • Reduce server response time: Server response time is the time it takes for a server to respond to a request from a user’s browser. E-commerce businesses can improve their server response time by using a high-quality web hosting service, optimising their database queries, and minimising the use of third-party scripts.

Are you making site performance and security a top priority for your growth plans?

At Edgio, we understand how important user experience is to the success of your brand and your top line. Edgio offers a solution that can speed up web experiences by 70 per cent on average while maintaining unmatched security. By extending the edge into the browser and preloading content most likely to be requested, Edgio’s web application and API protection (WAAP) ensures a sub-second user experience. Edgio manages all layers of traffic protection using access control, API security, rate limiters, advanced bot management, custom rules, and managed rules to ensure your security operations team can not only quickly react but also proactively act against security threats.

Our Edgio platform is a revolutionary technology, disrupting the industry and has helped many businesses achieve unprecedented results. Here are just a few examples of what our clients have achieved with Edgio:

Get your complementary site and security assessment today.

The assessment will include a comprehensive audit of your website, steps to improve your web speed, evaluate site vulnerability and risk, and a free consultation with our experts.