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The key to cracking Gen Z? Hire them: Monday Haircare founder Jaimee Lupton

Generation Z is a demographic that has remained elusive for many brands. Born between 1995 and 2012, these consumers have grown up with the internet, social media, and influencers, and, by and large, they want different things from brands and businesses than older generations. According to research from payment provider Square, 57 per cent of Gen Z customers buy sustainably when possible, and are more likely to ‘cancel’ brands that don’t meet their ethical standards: one in five stopped su