How HomePro aims to grow in Thailand’s fragmented DIY market 

Thailand’s HomePro is strengthening its market leadership in the country’s DIY/home improvement industry in the first half of 2023. Home improvement in Thailand is a big deal. According to Statista Market Insights, the DIY and Hardware market was worth US$14.21 billion (A$21.5 billion) in 2022, and this figure probably understates the true size of the pie. HomePro is the clear market leader, but even so it only garners 14 per cent of this highly fragmented sector. That’s a good thing, both

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