How cult fragrance brand Who Is Elijah aims to crack the UK market

Following its recent launch into Australian pharmacy chain Priceline, cult fragrance brand Who Is Elijah is eyeing international expansion, starting with the US and UK.  And co-founder Raquel Bouris is kicking things off with a guerrilla marketing campaign aimed at catching the attention of a leading British beauty chain.  “I’m going to be standing out the front of Boots stores next week [showing off our perfumes], because they really focus on what their customers are demanding, so

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