Singapore-based eyewear retailer Neso Brands has invested US$4 million in omnichannel eyewear label Le Petit Lunetier. 

The company said the investment will be used to solidify its brand presence in Europe and fuel Le Petit Lunetier’s expansion, which includes Asia and the Middle East.

As part of the acquisition, Bjorn Bergstrom, Neso Brands’ CEO and co-founder, and Peyush Bansal, co-founder of Neso Brands and CEO of the Lenskart Group, will join Le Petit Lunetier’s board of directors. 

“This strategic investment marks our first foray into the European market,” said Bergstrom. 

Founded in 2015 by former Google and Rad.co executive Jeremie Encaoua and optician Elie Attias, Le Petit Lunetier operates 16 stores in France. The label joins Neso Brands’ portfolio of brands, including Owndays, intelligence software companies TangoEye and GeoIQ.

Founded last year in Singapore, Neso Brands is a tech-augmented venture in the eyewear industry. The Lenskart-backed eyewear company appointed Bergstrom as its CEO last year, following its funding round where it secured more than US$100 million.