Thankyou founder opens up about the highs and lows of brand transformations

Over the past year, Australian personal care brand Thankyou has undergone a sizable transformation.  After restructuring its entire business model, the purpose-driven business launched a number of new initiatives, including a home cleaning range, a pop-up store at Melbourne Emporium, and a series of t-shirts for its most devoted customers.  This week, Thankyou relaunched its direct-to-consumer e-commerce store, where customers can now shop its entire range of products in one place.  Thank

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