Wider range and 3D printing: Inside the world’s largest Lego store

Global toy company Lego opened its biggest store in the world in Sydney, Australia, this week, bringing its highly interactive, direct-to-consumer shopping experience to new heights.  The 900sqm store is the first Lego store in Australia to have a street frontage, rather than being placed in a shopping centre, and signifies the culmination of years of bricks-and-mortar expansion in the market. Lego launched its first dedicated store in Australia and New Zealand four years ago, and with the

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