Taipei-based coffee chain Louisa Coffee has launched its first store in Singapore, joining the bustling market after Kenangan Coffee, Fore Coffee and Compose Coffee.
The store is located in Guoco Midtown, near the busy Bugis Junction shopping centre. Singapore is the chain’s second overseas market after Thailand in 2019.
Louisa Coffee, founded in March 2006 by Chris Huang, has grown to become one of Taiwan’s largest coffee chains, with 510 locations around the country, while Starbucks has the highest store count with 563.
The Singapore coffee market has been quite busy in the last months of the year when several foreign coffee businesses have picked the city-state as a “springboard” to develop in the global market.
According to Statista, the coffee market in Singapore is expected to generate US$160.6 million this year, with a CAGR of 3.20 per cent from 2023 to 2028. The country is also well-known for its coffee culture.
“While Singapore is a tea-drinking nation, coffee consumption is also on the rise,” said Tim Hill, key account director at GlobalData Singapore.
“Today, Singaporeans get their daily caffeine fix from kopitiams, sprawling open-air food stalls known as hawkers centres, street carts, or the host of new-age cafés and coffee roasters that have opened shop in the last decade.
“Coffee has become somewhat of a staple for Singaporeans, with the per capita coffee consumption at 122.7 litres in 2022 for a city-state with a population of just 5.6 million. Yet, the market continues to expand, with sales rising year after year.”
