Barbeques Galore CEO on how B2B e-commerce is driving its global growth

Australian specialty retailer Barbeques Galore has launched a B2B e-commerce site as it looks to grow its wholesale business both in its home market and overseas.  It is just the latest retailer looking to tap into the rapidly growing opportunity around B2B e-commerce, with online rug retailer Miss Amara also investing in this space. Miss Amara has grown the number of its B2B customers from 400 to over 4000 in recent years. The global B2B e-commerce market was valued at US$7.4 trillion in 2022

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