DFS reopens revamped key Hong Kong store 

(Source: DFS Hong Kong)

Luxury travel retailer DFS Group has opened its store in Hong Kong’s Causeway Bay after an extensive refurbishment. 

The redesigned store features 39 additional brands and the first “Beauty Collective,” which showcases a variety of products in lifestyle, skincare, haircare, and technology. 

“At DFS, we believe in constantly pushing the boundaries of retail,” said Benjamin Vuchot, chairman and CEO of DFS Group. “With this new and improved store, we’re showcasing our commitment to providing our customers with the most innovative, luxurious, and personalised shopping experience.”

The store features a renovated sunglasses wall, an expanded toys and gifts section, and Elephant Grounds, a native social hub. 

In February, DFS Group became the first cross-border retail partner of Douyin Life Service, China’s most popular short-video platform, to improve Chinese travellers’ international luxury travel retail shopping experiences.

As part of the collaboration, the two companies hosted a livestream event on February 2 and 3 to introduce over 80 beauty goods to Douyin users, including skincare, cosmetics, and perfumes.

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