The North Face launches concept store in Singapore 

(Source: Supplied)

Outerwear retailer The North Face has launched a concept store in Singapore, as part of its partnership with UAE-based conglomerate GMG.

The store, located at VivoCity shopping centre, encompasses more than 2445sqm and showcases products from all three ranges of The North Face – Performance, Performance-Inspired and Urban Exploration. 

The offerings range from technical gear designed for extreme outdoor pursuits to stylish urban apparel suitable for everyday wear.

The store also houses the Summit Series corner, which follows the introduction in Mainland China. The collection, catered to climbers, trail runners, and snow athletes, represents the highest level of innovation and guarantees top-tier performance, according to the brand.

The location also hosts free weekend activities for consumers, such as basic knot-tying techniques. 

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