How the return of the Victoria’s Secret fashion show could create “brand heat”

Victoria’s Secret held its first fashion show in 2004. Bigstock
Last week, the retail industry was buzzing with the news that Victoria’s Secret’s fashion show is coming back.  First introduced in 2004, the annual fashion show was put on hiatus in 2019 after the show reported its lowest-ever ratings in 2018. This coincided with a decline in revenues and several major store closures.  Last year, the lingerie brand attempted to bring back some of the excitement that its fashion show once elicited with the Victoria’s Secret World Tour.  As p

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