Kith to open Korean flagship in Seoul

(Source: Kith/Facebook)

Fashion retailer Kith will open its next flagship store in Seoul, South Korea.

“This marks our introduction to the city and Seoul’s Seongsu neighbourhood, and highlights the evolution of our in-store experiences,” said Ronnie Fieg, Kith’s founder.

“The team and I have been working on this for over two years and fast forward to now, I’m really excited to share the final product.”

To celebrate the opening, Kith has partnered with running shoes brand Asics to launch their third instalment of the Gel-Lyte III Remastered.

It features original Gel-Lyte elements such as split tongue and signature formstripes, but now with blue, red, white and black colour blocking, depicting the South Korean flag.

It also has updated features such as quilted suede and hairy suede overlays, as well as a terry cloth lining and classic rubber outsole.

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