How price-sensitive shoppers are impacting US grocery retail

It’s no secret that the grocery retail market is highly competitive, especially when inflation drives up prices. Where consumers used to visit just one bricks-and-mortar store to do their weekly or monthly grocery shopping, research shows they are now regularly hitting up a combination of online and brick-and-mortar retailers to find the best deals possible.  Data and tech company Numerator confirmed that the average shopper purchased grocery items at 20.7 individual retailers between March 2

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