Miniso has opened its largest Hong Kong store yet – and its largest in the region – at Plaza Hollywood.

The store follows large format stores in Tseung Kwan O Plaza and Square at Tsim Sha Tsui. 

The Miniso Plaza Hollywood flagship is designed with IP zones incorporating partnerships with the Disney and Pokemon franchises and collaborations with brands including Naloong and Loopy. 

According to Miniso, the brand has expanded its product range compared to last year, in addition to categories including blind boxes, perfumes, fragrances, and electronics. 

Miniso considers Hong Kong a key international market and plans to reach 100 stores in the territory. 

Last month, the Chinese retailer posted double-digit increases in both revenue and profit for the quarter ended March 31, driven by the higher number of stores across all markets. Currently, Miniso operates 6630 stores globally and the number of overseas stores in the first quarter was 2596.