Berjaya Food to launch Paris Baguette in Brunei

(Source: Paris Baguette Malaysia/Facebook)

Malaysian food and beverage group Berjaya Food is set to open the first Paris Baguette store in Brunei in this year’s fourth quarter.

Berjaya Food International, a subsidiary of Berjaya Food, has signed a Letter of Intent with Paris Baguette Singapore to prepare for the opening.

The company will work with its local Brunei partner to open the first store within the fourth quarter, with plans to add four more in the next 10 years. The announcement of the local partner will be made in due course.

“To be given the rights to operate Paris Baguette in Brunei is a major milestone in our Apac region expansion,” said Datuk Sydney Quays, CEO of Berjaya Food. 

“Building on our successful expansions in Malaysia and the Philippines, we are confident about replicating this success in Brunei.”

Berjaya currently operates five licensed Paris Baguette stores in Malaysia and one location in the Philippines. It also owns more than 400 licensed Starbucks stores in Malaysia and Brunei.

According to World Coffee Portal, the total Bruneian branded coffee shop market comprises just 27 outlets, led by US chain The Coffee Bean & Tea Leaf with 10 stores.

Founded in Seoul in 1988, Paris Baguette operates 3750 stores in South Korea and more than 500 outlets in 11 international markets.  

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