Chinese beauty brand Judy Doll launches in Indonesia

Chinese beauty brand Judy Doll debuts in Indonesia
(Source: Created by Kaycee Enerva via Canva)

Chinese beauty brand Judy Doll made its Indonesian debut at the Jakarta x Beauty Expo, showcasing over 60 SKUs from its collection.

Clarissa Merry, marketing manager of Judydoll Indonesia, said the team conducted in-depth market research prior to the brand’s launch.

“We spoke with hundreds of Indonesian consumers, KOLs, and retailers to gain a comprehensive understanding of the unique needs and culture of Indonesian consumers,” explains Merry.

Established in 2016, Judy Doll is a beauty company renowned for its innovative makeup, many of which have patented features. Its notable products include a metal wand for mascara, iron lip gloss, slim liquid eyeliner, and a wide range of shades for blush.

“We are thrilled and proud to be the first Chinese makeup brand to operate fully in Indonesia with our entity while also complying with all applicable regulations in Indonesia,” concluded Merry.

Indonesian consumers can purchase certified Judydoll products online on Shopee and Shop Tokopedia.

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.