SK-II opens concept store in Kuala Lumpur

(Source: Supplied)

Skincare brand SK-II has launched its first concept store in Malaysia’s Kuala Lumpur, as part of its global expansion strategy. 

The store, located in Mid Valley Megamall, is characterised as telling the brand’s roots, beginning in the 1970s when a team of scientists discover a new chemical known as Pitera that would make beautiful skin possible.

According to the brand, every detail of the concept shop was planned to deliver the aspects of Pitera, a transparent liquid rich in vitamins, amino acids, minerals, and organic acids.

“Consumers are at the heart of all we do at SK-II, and this is a testament to our commitment to elevating skincare experiences for her and transform,” said Sue Kyung Lee, president, P&G global skin & personal care. 

“More than a retail store, we want to provide a sanctuary for her to switch off from the world and immerse in the miracle world of Piteram. This is the beginning of a new era to elevate the SK-II shopping experience, and we look forward to sharing it with the rest of the world.”

The product discovery area includes Sugidama-inspired balls as the tester bar, with surface designs inspired by Toji masters’ rice patterns. Each product line features an art piece created by a ceramic potter from Shiga, Pitera’s homeland, to reflect the skin benefits of each SK-II skincare range.

In addition, Hinoki wood-inspired and sandalwood motifs are designed exclusively for the SK-II concept store. 

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