After 10 years, Japan’s Aeon seems ready to conquer Vietnam’s regions

Sourced: Bigstock. (Source: Bigstock)
A decade after making its debut in Vietnam, Japanese retail giant Aeon is making a move into regional towns, armed with 10 years of data about local consumer behaviour and a renewed commitment to what is now its second-largest international market.  Struggling to achieve growth in its home market, the company is ramping up its investment in Southeast Asia – especially in Vietnam and Cambodia. However, expansion in Vietnam has been a slow journey: next year will dawn with a network vastly

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