Siam Piwat launches world-class luxury lifestyle club, JAI by OneSiam

(Source: Siam Piwat)

Siam Piwat is underlining its leadership in luxury retail and elevating its reputation among its affluent membership base by launching JAI by OneSiam – a world-class luxury lifestyle club. 

JAI by OneSiam is billed as “a groundbreaking, exclusive global luxury lifestyle experience club” that reimagines traditional memberships, “fostering a vibrant community for trailblazing entrepreneurs and influential figures across Asia and beyond”.  

Siam Piwat Group is a leading real estate and retail business developer and the owner and operator of world-renowned projects such as Siam Paragon, Siam Center, Siam Discovery, IconSiam, and Siam Premium Outlet Bangkok. 

Thanaporn Tantiyanon, head of business unit, Siam Paragon, Siam Piwat Group, said that as a developer of global destinations with the most robust customer base among high-net-worth (HNW) individuals, Siam Piwat wanted to elevate its services for VVIP customers to new heights, offering privileges and experiences that cannot be purchased. 

“We have succeeded in continuously growing customer spending, thanks in large part to OneSiam members, who make up over 30 per cent of the current customer base,” she said. “We offer the most comprehensive range of products and services across both offline and online channels. 

“The launch of OneSiam SuperApp – the only application that caters to luxury lifestyle needs and enhances customer experience through data-driven CRM – offers us profound insights into customer needs, and provides exceptional personalised services to create fresh luxury experiences.”

These include exclusive pop-up stores and events in collaboration with world-class brands, offering customers early access to exclusive collections. “We also offer special privileges such as OneSiam coin and benefits upon purchasing luxury brand products across all stores.”

Tantiyanon explains that JAI recognises that discerning individuals crave more than just exclusive access to products. “They seek a vibrant community, unparalleled experiences, and the opportunity to co-create the future of luxury.”

Momori Hirabayashi, business development of Siam Piwat, adds that JAI by OneSiam “fosters a vibrant international community of visionary leaders, where luxury transcends mere experiences to become a co-creation”. 

“Esteemed founding members – like tech titans from Hong Kong, fashion industry leaders from Asia and Europe, and our global privilege partners – redefine the future of travel across the globe, coming together as a collective force for innovation. This collaborative spirit lies at the heart of JAI. Together, members and partners connect, collaborate and create unforgettable moments that transcend borders, delivering a unique and distinctive luxury lifestyle experience.”

Exclusive and unique offers

Key highlights of JAI’s groundbreaking approach include: 

A community of visionaries: Monthly exclusive activities will be arranged for members to connect over shared interests, with an opportunity to mingle, exchange views and gain invaluable insights from high-ranking executives and visionaries from leading organisations, or young achievers from diverse sectors. Earlier this year, JAI connected communities through events such as JAI Hong Kong Art Basel Week held in Hong Kong in March, a collaboration with Blaq Lyte and Los Angeles-based streetwear brand Pleasures; and a collaboration with South Korean Web 3 venture capital company Hashed, bringing together many well-known tech leaders for a sunset cruise along the Chao Phraya River. 

Unparalleled experiences: JAI by OneSiam is curating unparalleled experiences through innovative collaborations and exclusive offerings. These include exclusive access to events such as JAI Art Nite at The Standard at the Bangkok Mahanakhon. JAI by OneSiam members can enjoy VIP privileges provided by Siam Piwat, such as personal assistant service, airport meet and greet, limousines, in-mall VIP lounges at Siam Paragon, Siam Center, Siam Discovery and IconSiam, restaurant bookings and concierge services. 

JAI by OneSiam has created a calendar of two or three monthly events in Bangkok and major Asian cities, each fusing art, entertainment, food and beverage, and fashion. JAI members can immerse themselves in a world of luxury and an art world with exclusive access to coveted collections and hidden masterpieces and enjoy personalised interactions with brand owners. JAI members can also connect over shared passions – such as the thrill of the F1 Singapore Grand Prix or the challenge of a prestigious JAI golf tournament. 

Collaboration on a global scale: JAI by OneSiam leverages partnerships and alliances to create mutually beneficial opportunities, connecting its global members from diverse sectors such as technology, finance, hospitality, fashion, and art. Currently, JAI has founding members from Canada, France, Hong Kong, Hungary, Singapore, South Korea, Sweden, the US and Thailand. 

Travel like a VIP

A selection of global partnerships creates an opportunity for an international jet-set lifestyle, unlocking a world of unparalleled travel, dining, wellness, and cultural experiences, catering to every lifestyle aspiration.  

Discover a world of luxury travel experiences: DayAway grants JAI members complimentary access to its Global Jetsetter Membership, unlocking luxury travel privileges and experiences from the best hotels, restaurants and private clubs in Singapore, Sydney and beyond, and preferential rates and benefits at over 4500 of the world’s most prestigious hotels like Raffles, Aman, and Four Seasons.

Seamless curated travel experiences: JAI’s concierge service caters to every travel need, from chauffeur services and access to airport fast-track services to curated luxury trips to coveted destinations like Mykonos, Niseko, Phuket, and Ibiza.

Unwind in style

Stay at an urban oasis or enjoy a stylish seaside escape: The Standard Hotels, a collection of innovative and stylish lifestyle hotels, offers JAI members exclusive discounts on accommodation, spa treatments, and gourmet dining experiences in Thailand and beyond.

Exclusive access: Enjoy a seamless onboarding experience and early event access at unique destinations like Yona Beach Club, the world’s first floating beach club in Phuket, Thailand.

Indulge your inner foodie

Michelin-starred delights: Savour exquisite French cuisine at Blue by Alain Ducasse, helmed by award-winning Chef Wilfrid Hoquet. JAI members can enjoy a complimentary Blue Candle valued at 1700 Baht and a complimentary birthday cake, making every celebration truly memorable.

Embark on a culinary adventure in Bali: Hungry in Bali becomes your go-to guide to the island’s hottest dining destinations. Enjoy US$2000+ worth of exclusive discounts and VIP privileges at more than 90 restaurants, vibrant beach clubs, trendy cafes, breathtaking sunset bars, and pampering spas, ensuring every moment in Bali is extraordinary.

Embrace personal growth: Awethentic Journeys grants JAI members access to exclusive transformational journeys and wellness retreats designed for personal growth and self-discovery. Unwind in breathtaking locations like Bali, Mongolia, and Norway while reconnecting with yourself.

  • Become part of JAI by OneSiam and connect with a global community of visionaries passionate about creating extraordinary experiences. Follow us on Instagram @jaibyOneSiam or visit to learn more.