Forget omnichannel, it’s all about unified commerce

Sourced: Pixel.
Digital commerce has become increasingly complex, with endlessly diverse customer journeys and pressure on brands to meet rising consumer expectations. Retailers are grappling with ever-multiplying channels, and managing disparate touchpoints while trying to create a seamless, excellent omnichannel experience. The problem with omnichannel commerce, however, is that it often operates in silos and unconnected platforms. While there may be some integration – for example, click-and-collect, where

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