Gong Cha to open 30 stores in Puerto Rico

(Source: Gong Cha Puerto Rico/Facebook)

Taiwan’s Gong Cha has partnered with Sid Tea, one of the world’s largest Subway operators, to open 30 bubble tea shops in Puerto Rico.

Sid Tea’s portfolio includes over 180 units including Subway, Wingstop, and Acai Express.

The agreement follows the successful opening of the chain’s first two stores in San Juan and Manatí in early May.

Sid Tea intends to open multiple brands within its portfolio in the same location to maximise traffic and drive new customers to try the product.

It also seeks to open in multiple types of locations ranging from larger free standing units with drive-thrus to smaller kiosks within shopping centres.

“The resounding success and warm reception the brand has experienced in the Puerto Rico market within such a short timeframe has truly exceeded our expectations,” said Mario Gaztambide, director of operations at Sid Tea.

“Gong Cha quickly validated its ease of operations, and seamlessly complements our existing brands. Based on these results, we’re delighted to make a larger commitment to grow Gong cha across the island.”

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