Here comes the Gen Z bride

From acquiring an engagement ring to buying a wedding dress, few life events are as rife with retail opportunities as planning and hosting a wedding. Last year, the average wedding cost around US$38,000. In 2019, that number was US$28,000, reports The Knot, a global technology company that provides content, tools, products and services for couples planning weddings. In recent years, specific segments of the wedding retail industry, such as bridal wear, have shown exponential growth that is expec

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