Mytheresa taps Dede Chan Brignoli as president for Greater China

Mytheresa taps Dede Chan Brignoli as president for Greater China
(Source: Made by Kaycee Enerva)

Luxury fashion retailer Mytheresa has appointed Dede Chan Brignoli as the president of its Greater China operations, effective this month.

Brignoli has extensive experience in the luxury sector, having served as the head of e-commerce in China for LVMH, Kenzo and Rimowa; and at L’Oreal in Hong Kong.

In her most recent role as head of e-commerce in LVMH, Greater China, she oversaw go-to-market e-commerce, CRM, client services, and business development strategies.

Gareth Locke, MD and chief growth officer of Mytheresa commended Brignoli’s experience in global luxury and e-commerce companies.

“Dede will continue to strengthen our high-end luxury strategy by developing both our own e-commerce platform and Mytheresa’s presence on the main Chinese social media platforms,” he added.

Commenting on her appointment, Brignoli said she’s looking forward to building client value through digital and physical experiences.

“I strongly believe that Mytheresa is uniquely positioned to seize new opportunities for strategic growth in China today,” she concluded.

Established in 2006 in Munich, Mytheresa is a multibrand luxury fashion retailer offering brands like Gucci, Prada, and Balenciaga. Based in Germany, the company is available in 130 countries.

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