Singaporean furniture manufacturer and retailer Cellini has recently opened its first retail store in Pangyo, also known as the ‘Silicon Valley of Korea’.

The brand said it aims to balance design, quality, and affordability to create furniture that emphasises comfort and functionality.

The three-story store will offer various furniture options, including living room and dining room sets, bedroom furniture, and Nightingale brand mattresses.

All products showcased in the store are manufactured in Cellini’s factories in Malaysia and Indonesia, which the company says ensures control over the production process and the materials used.

“Understanding the Korean consumer’s appreciation for well-made furniture with a story is significant,” said the company. “We have designed a product line specifically tailored to their local market.”

Founded in 1986 in Singapore, Cellini is a designer furniture brand with a network of more than 50 stores in Asia.

How Cellini is driving 18 per cent growth in SEA’s booming furniture market.