Hunter Boots opens first store in Southeast Asia

(Source: Hunter Boots/Facebook)

British footwear label Hunter Boots has opened its first Southeast Asian physical store at Plaza Singapura in Singapore.

The brand also launched its official websites for Singapore and Malaysia, through a partnership with Baozun.

The company said that the opening of its first Southeast Asian store marks its expansion in the region.

“The opening of Singapore’s first physical store will help potential partners in more countries reshape their conventional perception about Hunter’s products and see more collaborative possibilities with us,” said Wesley Chu, president of Authentic Brands Group Asia Pacific, which owns 49 per cent of the brand.

“Baozun will rely on our technology, data-driven products, and refined operations to offer diversified and personalised shopping experiences to local consumers. The team will continue to empower Hunter to achieve sustainable growth in the Southeast Asian market,” said Vincent Qiu, founder, chairman and CEO of Baozun.

Last August, Authentic Brands Group sold a 51 per cent stake in Hunter to Baozun to grow the brand in Greater China and Southeast Asia. 

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