Three-dimensional storytelling: Building a brand beyond the product

When it comes to achieving and sustaining success in the retail industry, how you present your product is just as important, if not more so, than the product itself.  This is especially true for products used daily, like those in a consumer’s beauty or kitchen cabinet.  At a recent Future50 event hosted by BeautyMatter, Ulta Beauty’s chief merchandising officer Monica Arnaudo, Fable & Man’s co-founder and CEO Akash Mehta and Vacation’s founding partner and executive cha

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