Why lingerie brand Chouchou Intimates pays no consideration to the male gaze

Supplied: Chouchou Intimates.
Chouchou Intimates, pronounced shoo shoo, is the modern it-girl brand many lingerie lovers have been waiting for. Frustrated with the choice between lacklustre everyday underwear and overpriced luxury lingerie, brand founder Tina Grasso took it upon herself to redefine the category. “I understood that if I couldn’t find high-quality, affordable intimates that resonated with my style and personality, I would have to create them myself,” Grasso told Inside Retail. Since its launch in 201

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